When one first starts a blog, she thinks about writing (something) and imagines people flowing in like a river. Are you one among such people?
If yes, tell me what did you imagine those river-like people look like? Were they engineering students, fashion freaks, couples with kids, painters, or were they just a crowd and nothing specific? If you didn’t, then please imagine. This is important. This will exactly look like the people who are actually going to come into your blog.
Whatever I’ll share, it will be for beginners who are currently thinking of starting a blog or have started but thinking what to write on their blog, and also for those who have started writing something on their blog. So, it probably covers you too!
Now, when you decide to start a blog and tell your friend about it, don’t they ask you, “So, what’s your blog all about?” At this point, if you’re able to tell her exactly what it will be about, you win. This means you know whom you’re writing for.
This is called niche. Niche is a specific domain, a boundary, you can say, within which you have to keep all your blog articles for a particular blog. This boundary can cover a very small area or a large area, it entirely depends on you.
But, do you think it’s even important to discuss the niche blog or niche website?
Let me answer it this way…
How do you feel when you visit womensweb.in? You instantly come to know that this website is something about women. When you move to their blog, you see that it covers almost everything about women – from work, health, relationships, parenting to sex and sexuality. What would you call this example? Niche blog or a non-niche blog? Yes, right, it is actually a broad niche blog.
Now, what do you feel when you visit this womenwhocode.com? You come to know that this is a blog for women programmers and you’ll get all the news updates and related topics discussed here. What would you call this example? This is obviously a very tight niche blog.
In the first example, it is stitching too many different color bits of cloths together. Once someone will happen to visit that blog, she may or may not be interested in other articles listed. She might land there for parenting tips and love the health section too. It’s uncertain but not impossible.
In the second example, once you land up on that blog you’re sure that you can come back for more stuff related to programming updates. You’ll do, probably.
I’m not in an opinion whether to go for a tight niche or for a broad niche.
Now, let’s come to the concept of general blogging.
Concept? Really?? Do people really need a concept to blog in general?
No! You get up from the bed, start a blog, write and sleep. This process will result in a general blog because you didn’t actually give a thought about anything.
Let’s leave it here. Should we?
No. Let’s talk.
When you create a blog that doesn’t talk to anyone in particular, then one thing is sure – you are writing for yourself and only for yourself. And listen, there’s nothing wrong in doing that.
Creating a blog out of fun is great. So many of us have done that at some point. Life is free and you blog freely. No target audience to attend to. You write for years just like that.
Beautiful life. I won’t say you should or shouldn’t do that.
It’s about priority. I said it on my other blog as well. Read the complete blog here.
I’ll repeat: it’s about priority.
What is a niche for a blog?
It’s defined by the purpose for which you are writing articles in a blog. Simple.
Ultimately, I or any other person cannot tell you whether it’s important to have a niche for your blog or not. You have all the three cases in front of you. You are smart enough to decide this. I’ll just summarize the 3 cases:
1. Broad niche blog
2. Tight niche blog
3. General blog
Enough said. If you have a different opinion, or if you agree with me, do leave a comment below so that we can discuss this further. It’s really important.