Every year, 98 % of blogs fail – they fail to make a mark, grow a dedicated audience, sell any random thing, get popular in the community and have daily visitors in huge numbers.
Does this statistic scare you? It should.
I don’t know if this statistic is exactly true or not, I’ve got no proof, I just feel it. So, I made that up, sorry!
If you are already a newbie blogger, you have a chance to make a change.
This change can either be to go back to the non-blogging life, or to make the right shift in the way you write, the niche you write about, the people you target with your blog, the way you spread the word about your blog and so on.
All of this is in your own hands. Just started and not seen any success, it is the best time to experiment and decide.
If you are a long-time blogger, you already must be knowing that things have changed.
The tricks that worked back in time, now don’t. But one thing hasn’t changed, that is the hunger for quality content.
Do you really think you should create a blog of your own?
Ever tried to answer that question, or do you just want to do it for the style. (Not talking about fashion blogs, please! This is serious.)
Forget about passion, writing is a skill which can be learned. Successful bloggers are up there, not because all of them loved writing. They are there because they loved to do ‘something’. They loved to share information, help out people in need who were in their community, solve problems faced by people in their community.
Take it like patriotism – country love, you’d call it!
Patriots become selfish, too selfish when they think about their country and country people. They pour their love out like anything on social media and also in real. They look for problems inside their country try to address those problems.
Addressing problems doesn’t mean that they just go out and spin a magic wand to make it disappear. They gather like-minded people, connect with them on various platforms.
Social media is a thing of the present. It was not there in the major part of the 1900s and before. Still, these patriots were there, connecting with people, discussing ideas to solve various problems, ditch old and harmful practices – think about the country, at large.
Now, why I’m telling you the story of patriots who nowhere seem to relate to blogging?
Right question, there!
Consider yourself a patriot and you saw the problem of ‘zero cleanliness’ throughout your country. If you really care about the country (which is a community), you’ll intelligently put your thoughts forward in front of others in your country.
You’ll start collecting people who think the same as you do. You’ll push boundaries.
Now, here’s what you have to do when you are a blogger.
Be a patriot for your community.
I’ll tell you with an easy example, my example.
My community comprises of those women who want to get up from their seat and do something that they can support themselves on their own, most importantly, without a day-job.
I want women, whether married or not, to take a stand for themselves, start a small business and grow it big online. I want women to create their own blogs and use it to spread what they know and help others while making money out of it. That’s what my community looks like.
So, I am a patriot of this community of women, not all, and these women are my country people. Got it?
If I, in any way, want to help out these women, I’ll have to look through the concrete walls of their homes and observe the problems they are facing. I’ll have to analyze what is it that is stopping them from coming up, realize their will, have a will, maybe to contact me or make a difference in their society.
And, when all this analysis is done, it is my duty to reach out. If I don’t, I’m an unsuccessful ‘patriot’.
Now, to reach out to this community of women, I have a blog called WitsAndWings. That’s where I’m connecting with like-minded women.
Ways to convey your help and meaning can be anything like create a blog, write very serious blogs, create videos, use humor, use sarcasm, get interviews done etc. But, the motive should be same forever.
Warning: If you don’t have any such feelings for anything, then even if you use humor, nobody will give a f**k about it. **Patriotism burnt down to ashes**
I appreciate your time, and I also believe that this was very important to understand.
The answer to the question you want to know which is the headline of this blog post can be given in just one statement –
Why the hell should you not create a blog?
If you don’t feel the love towards your ‘country’, then it’s all a waste of time and effort.
Why do you think Quora is so successful?
It is because the majority of people on Quora go there to find answers to their problems and an even bigger part of the Quora population go there to give solutions to people of their own ‘country’.
[Disclaimer: I hope you understand what ‘country’ means here. It is the ‘community’ that you want to help out. You can help programmers, chefs, DIYers, morally broken people, engineering students etc. They individually form a ‘community’.]
Note: I’m not trying to advertise Quora.
If you’re still reading, that means you really want to know whether it would be a great idea for you to create a blog or not. I understand you completely.
Trying to make things easier for you to decide, I’ve some points that will explain you the difference between good and bad bloggers. If you know yourself, which you do, you will easily be able to know whether to create a blog or not.
Here are my arguments –
- Great bloggers don’t write a ton of content. They write what’s important to their community people and then, spend all their time to take that solution to the people.
They reach more people, which is more important than creating solutions that nobody is seeing.
- When you write a blog post and share it on your blog’s social media accounts and pages, and also your personal profiles, you still are taking your valuable solution to a very small chunk of audience who really don’t bother
Do you think even 10 of your Facebook friends care about what you’re trying to address?
No! They’ll never do.
- It’s the duty of a blogger to get involved with the fellow bloggers and other community members and know their problem.
It’s a great way to know what you should write upon next that can get great love.
- What do you think, is it really about the long or short blog post? Is that the way it works?
Obviously, no! Short blog posts don’t shout that they are useless all the time, they either may not be adding any value or are just very straight forward.
Similarly, long blog posts may seem to be content-rich all the time, they either may be just wordy for the sake of it or are really valuable trying to make you understand something.
Never decide the length by seeing the topic in writing. Great bloggers take it as HTML – they ‘markup’ the whole blog post with bullet points and ideas, and then fill them up with explaining each of the points.
Once and for all…
This issue creeps up everyone who loves to write or has something to write. Such people keep hanging on the rope that connects the unstable mind and a successful professional blog.
Your blog may or may not be successful, but that totally works according to you. If you take the rope in the right direction, you should create a blog, a professional blog. But for the otherwise, I hope, you must have understood and decided to have it or not.
That is the fight you need to have with yourself when there’s a decision to be made. Make it right here, today.
In the comments, do share what you think of having a professional blog? What does it mean to you?