If you aim for your blog to be a popular talk of the town, you need to talk about one thing. Or maybe two things. You have to have a central idea with which you want your target audience to visit your blog, stay there and read, and finally take some action like sharing the article on social media, or bookmarking it for later use, commenting on it or buying your product or service that you provide.
Tuning your blog down to a single niche is a tough job.
If you are planning to start a new blog, you have a golden chance. Sit and give a thousand thoughts on what exactly do you want to write. You still haven’t wasted any time in writing about thousand things.
This doesn’t mean that if you already have a blog, you have taken wrong steps. It’s about priority.
I did the mistake of not giving enough thought to the ultimate goal of my blog. It used to be about everything.
Since I’ve realized how important it is to fix a niche for any blog, I’ve started working on my blog with a niche in mind. I want only that particular audience to visit my blog and benefit from it.
It was not an easy task to do. I’m aware that a lot of people are doing the same mistake that I did. So, here I am to help you out with the very important and easy (yes, easy) steps that you can take to refine your blog from today.
Do you have any hobbies?
The things that you love to do have a great influence upon the work you do in your professional life. Since you have decided to take this blog very seriously, those things are going to matter for your blog too.
Make a list of your hobbies, things you love to do.
You may love to dress up yourself perfectly for occasions. You may love to read books and watch TV series. You may love to study history. you may love to keep track of technology updates. You may love to write poems. You may love pets. You may love outdoor sports. It could be anything. Just list it out.
If you’re not sure about yourself, as I’ve seen some kids say that, go and ask your best friends, parents and browse through your old photographs. You might find a clue to that. This ain’t your resume, so don’t worry, nobody is going to judge you on that list.
Do you want to help others? Who are they?
There’s always someone in your mind who you think can become better if she does something in particular. It can be you too.
I’ll take an example. Your neighbor is really fat. Every third day she starts a new exercise and gives up. Now, you really care about this lady and want to help her out.
The second example, your little sister is really weak at solving math problems. In spite of practising a lot, she is never able to do it.
What you have to do, in the light of your blog, is list down such people and their problems, in specific, who you think need help. To expand your list, you can even ask people around you if they are struggling with something in life. It’ll be a great opportunity for you to broaden your thoughts.
This activity might not give the exact idea of the people you will be writing about in your blog. But, this will bring you in the feel of how to deal with the target audience once you’ll start writing.
Time to use some sticky notes: Combine the two results
Now that you know what you love to do, and what people around you are struggling with, buy some colorful sticky notes. Pick a color each for your hobbies and people’s problems. Write one in each note. Stick these on a door in two columns.Try to match the problems with the hobbies.
Example, if your hobbies include exercising, running, swimming, sports etc, match it with the situation of that fat lady.
You’ll get some connections and some notes will remain unattended. Stick the related ones together.
Create categories and sub-categories
You can easily visualise the groups that you’ve formed. now, try to bring the connections together. If there are more that one connection that talks about similar things like exercising, running, swimming, sports etc, bring them together and name it as an umbrella category, in this case – Physical Health or Exercise.
You can get more that one umbrella categories and the sub-categories.
Are people actually looking for an answer to the problem you’re trying to solve?
In easier words, the problem that your blog is addressing, does that problem really exist among your target audience?
When you create a list of those umbrella categories, pick each one of them to look up in Google Analytics or any such tool which will tell you exactly how many people are actually searching for it on the web. You might get some good related keywords that people are searching for.
This activity will give you an idea of the direction in which you should be moving. You will know what are the things (inside your interest area) that people are searching for. Yes, you can come down to two main themes for your blog too.
Following a niche will give you quality audience who really want to use your solutions. So, in order to serve them well, don’t mix them with random other people who will not benefit from this blog.