When you write, you at least know the topic you’re writing about. You don’t randomly think of the white cat you saw on the pavement today and start describing it. Your readers are not interested in the cat. Trust me!
Let’s say, you’re writing for a health magazine and out-of-the-blue you start talking about the wall decorations you saw the last time you visited your mom’s friend. Now, just think about the person reading your article. She’ll feel fooled and will probably never return to this health magazine page even if it ranks well on Google.
When you write, there has to be someone you’re writing for. There has to be a motive behind your writing. There has to be a power with which you have to fulfil that responsibility of delivering what the target audience is looking for.
But, you know what, getting your readers bored is a very easy thing to do. Every blogger and writer have faced this problem sometimes in life. Writing regularly doesn’t mean that you’ll write some mediocre stuff every day.
If you start feeling bored while writing, accept the fact that even your target audience will smell it. If you start thinking about the purpose of writing something when you’re already midway through it, remember that even your readers will do the same while reading it.
But, this ain’t a disease. This is a problem and every problem has a solution. This is something I’ve faced a lot of times and I’m sharing some ways in which you can avoid making your blog content boring and shoot it straight to your readers’ hearts.
Follow this way, please.
1. It’s time for some pre-paration
Just before the idea about your new blog article strikes your mind, tell it to stay still. Don’t let it move. Write down the title roughly on the document.
Spend some meaty 10 minutes just thinking about everything you can about this title. Consider all aspects and let them stay on your mind.
Warning! This exercise is going to be a series of haphazard thoughts. You have to be so quick and relevant to pick the best points out of it. Now if you don’t trust your memory on such random things, jot these points on the same document, just like I do.
They can be in points, random useful words, phrases, examples, incident ideas etc. You won’t get a skeleton but a cloud of words to pick from.
2. Who are you writing for?
Now when you’ve done your warm-up exercise, you’re ready to take that first step. Na-na! Don’t start writing yet.
Think about who is going to read this article ultimately? Are you clear about it in your mind?
For example, before writing this article and after my warm-up exercise, I decided that this article should be for every writer who struggles on meeting the expectations of his/her target audience.
Okay, I have one more example to explain this.
Have you ever invited your guests for dinner? Suppose your guests are pure vegetarians. When you unlid the food containers, the guests are horrified to see all chicken and mutton and kebabs. Visualised the expression on their faces? Same can happen to your readers when they will realise while reading your article that it was not written for them.
A scholarly journal about biochemistry can be boring for one but interesting for another. What if even the students of biochemistry feel that a particular journal is really boring comparatively?
The point is, you have to adhere to the theme of your article so that it comes out to be useful for your target audience. If you add irrelevant stories that are not stating your point, you lose it there and then.
3. Feel happy that you’re serving someone by writing this
When there’s a feeling of empathy and desire to help others happily, you actually do it from your heart. You genuinely try to add all you know into the blog post you’re writing. You know that you’re helping someone and the help won’t be complete until you share all you know.
That feeling of happiness will reflect on your writing. You’ll unknowingly choose words and examples that will amuse your readers without losing your sight of the topic. Feel like a happy chirping bird, and your target audience will feel the same.
I’m not asking you to write a murder mystery post with happy words. You know the motive- your motive is to feel happy that you’re helping someone understand something. The feeling of empathy will automatically creep in.
4. Don’t be selfish
You know something really really well and that’s why you’ve decided to write about it. Will it be ethical to keep some of it in your pocket? Ask yourself.
Maybe the stuff that you’re hiding from your target audience is the only thing interesting that you know about this topic! In that case, if you stop yourself from giving it away, you’re losing that spark from your article.
Don’t cringe your pockets while writing. It’s a way that you communicate. Let your readers know that they are important to you and you care about them.
5. You need a break
Your monotonous writing has left you with a question mark- How to write in a way that people like me?
Is this the case with you that you’re reading this article? It’s alright. All the writers feel this quite often.
Take a break. Take a break- short or long, depends on you.
For short breaks, you can stand up and walk up and down the room. You can leave the room and take a walk down the lane. You can go and have an ice cream. You can take a shower bath. You can listen to some good music. You can even watch some tv series. You can call your friend and talk nonsense. You can make some coffee and toast at home and have it while scrolling down your facebook feed. See, I can’t help stop myself, there are so many ways to do so.
I’ll also tell you how to take long breaks when life gets monotonous and it starts showing up in your writing. Let these long breaks happen less.
You can go to a friend’s place and stay there overnight. You can invite people at home and play cards for hours. You can go and visit a tourist place in your town, if there’s any, just to shift your mind from work. You can go to a multiplex and watch a movie, not at home on your laptop. You basically have to change your surrounding so that new ideas and thoughts come pouring in.
6. Don’t count words
So many blog posts about writing blogs tell us to write at least ‘x’ number of words. Why? How do you know that 300 words are better or 500 or 1000 or 4000? Nobody knows. It entirely depends upon the interest of your target audience.
Are you observing how everything revolves around your target audience?
If you can make your point in 500 words, keep it that way. If you think you need to explain it to your readers in much detail and stepwise, go ahead and don’t bother about the number of words. (I’m thinking how many words I’ve written now in this! BTW, doesn’t matter.)
7. Don’t over-inform
You know your topic and you know your audience well. If you think your article on ‘Fashion industry’ is too wide for a topic to cover all subheadings, try to break it into different parts like ‘how is it to be a fresher in the fashion industry’, ‘how to deal with new fashion updates in the industry’, ‘how to focus on work while working in a highly distracting world of fashion industry’ and so on.
In any case, if you try to fit in all and every other topics or subheadings into just single header, it’ll be very difficult for you, in the first place, to write and compile it in a beautiful manner. Secondly, your target audience will also feel directionless while reading it and probably never make it to the end. It’ll become boring as hell for them if you try to push a textbook kind of article in front of them. They will simply switch to some other precise article.
There are challenges, and to sound interesting in your blog articles, you need to keep these in mind.
And when your work becomes interesting for others, they recommend it to others and you start collecting valuable readers. Does it sound interesting? Try it out.